About Naturally WILD
Real food.
Zero fuss.
An Irish-owned, Irish-founded company that makes food and treats where every answer about what is inside is short.
We have spent years listening to dog and cat owners ask the same three questions in shops, and we have watched the answers get longer and less honest. Pet food should look like food. The ingredient list should fit on one breath. And you should always know which animal your pet is eating.
So we started Naturally WILD: fresh, high-meat recipes in a jar that lives in your cupboard, single-ingredient treats, and cat food built around meat and fish. Nothing hidden, nothing that needs a footnote.
- What is actually in this?
- Where did it come from?
- Why does the ingredient list read like a chemistry experiment?
- Owned and founded
- Ireland
- Based
- Dublin
- Ingredients
- Sourced within Europe
- Ranges
- Fresh jars, treats, cat tins
Why so many dogs are moving off kibble
More and more owners are moving away from ultra-processed kibble and towards fresh, minimally processed meals: food that is easier to digest, gentler on a sensitive stomach and more appealing to a picky eater. They want visible pieces of real meat, vegetables and fruit, ingredients they recognise from their own kitchen, and fewer fillers, artificial additives and mystery flavours.
Fresh food earns its reputation because the changes are easy to see. Better digestion and more consistent stools. A shinier coat and healthier skin. More energy at walk time, and a bowl that gets licked clean. Fresh meals are also high in moisture, which may help dogs that never drink quite enough.
The catch has always been the freezer. We set out to keep every benefit and lose the defrosting.
Fresh dog food that lives in your cupboard, not your freezer
Our fresh menus are complete meals made with up to 70% meat (65% in the salmon menu), plus vegetables, fruit, seeds, oils and herbs you would recognise from your own kitchen. The recipes are gently steam-cooked in the jar at low temperature, then sealed, so an unopened jar keeps in the cupboard for up to 12 months. Once opened, keep it in the fridge and use it within 3 to 4 days.
Six recipes, one named protein each: beef, duck, turkey, lamb, salmon and rabbit. Each is a complete feed for adult dogs, and each works just as well as a topper stirred through your dog's usual kibble.
How every jar is made
Every Naturally WILD jar is made to our recipes in a specialist fresh pet food kitchen in Europe, the same way you would cook at home: prepare the ingredients, cook them gently, put the lid on.
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Source and prepare
Fresh, food-grade ingredients sourced within Europe: muscle meat, nutritious offal, vegetables, fruit, oils and natural minerals. Nothing processed, nothing synthetic. The meat is minced only lightly so it keeps the chunks and structure of the original cut; vegetables and fruit are diced into bite-sized pieces that are easy to eat and digest.
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Fill, steam, seal
Each jar is filled and gently steam-cooked at low temperature, which keeps the flavour and nutritional value of the ingredients without binding agents, synthetic additives or preservatives. Once cooked, the sealed jar is sterilised, the same way a jar of pasta sauce or jam is, which is what makes it shelf-stable for up to 12 months with nothing added.
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Check and pack
Every batch is inspected before it leaves the kitchen. Approved jars are labelled and packed into protective cartons so the glass arrives whole. Order before 3pm and it leaves us the same day.
Why glass jars
The cleanest, most practical way to serve fresh food. No defrosting drama, no half a frozen block.
Resealable.
Open, feed, put the lid back on and pop it in the fridge for the next few days. No fridge smell, no cling film.
Shelf-stable unopened.
Months in the cupboard, no freezer required, no defrosting the night before.
Taste-neutral and recyclable.
No metal taste, no plastic waste, no residues. Glass goes in the bottle bank.
Protected in transit.
Jars ship in fitted cartons so they arrive in one piece. If one does not, email us and we replace it.
The rest of the range
Cat food that matches the hunter.
Cats are obligate carnivores, so our tins are built around high meat and fish content, cooked in broth to help support hydration. All twelve recipes are complete foods for every life stage, kitten to senior. Chicken and tuna bases with named partners like salmon, crab, shrimp and duck. Nothing artificial, no fillers, no added sugar. See the cat food.
Treats with one ingredient, or very close.
Duck neck is duck neck. Beef trachea is beef trachea. Most of our natural treats are single-ingredient, air-dried parts sourced within the EU, and the label says exactly what is in the bag. Training bones and dental chews follow the same idea: our beef and duck dental chew is 85% beef head skin and 15% duck meat, with green-lipped mussel extract and glucosamine for joints. See the treats.
Where we are going
One range at a time.
We are growing carefully, and we would rather get a recipe right than add another one.
What we care about does not change from range to range: ingredient transparency, food that fits real life, responsible sourcing, less processing, and meals and treats that pets look forward to.
If you have a question about anything we make, email us. A real person will answer.